Most CX, data and AI work dies on a roadmap slide. I run the entire growth loop — research → product → AI → P&L — and connect it back to revenue. You work with me directly: a senior operator with skin in the game, not a junior team behind a deck.
Free scorecard. See where you're leaking value and how you benchmark — before we ever talk.
25+ yrs business · 10+ yrs consulting · 30+ engagements
Or book a free cx leak reviewTrusted by teams at
Churn creeps up; discounting erodes margin.
Apps shipped, but adoption stalls and customers still call.
Dashboards and NPS everywhere; leadership still debates impact.
Experiments everywhere, no clear line from AI activity to customer value.
Teams know the fixes but can't secure buy-in.
Recognise one? It's costing you money right now.
Find out how much in two minutes.
I've judged the International CX Awards since 2018 and seen hundreds of programs. The uncomfortable pattern: most CX work is performance. Dashboards nobody acts on. NPS reported to three decimals and connected to nothing. AI “experiments everywhere,” with no line to customer value. Beautiful decks, applause, no movement in the numbers. It photographs well. It doesn't show up on the P&L.
The CX that pays looks different. It starts from where value actually leaks — churn, cost-to-serve, dead adoption, unmonetised data. It prioritises by impact, ships pilots, measures honestly, and scales what moves money. That's the only kind I do.
Three questions worth sitting with:
If those are uncomfortable — that's the leak.
Latest work · Forbes · SK + CZ“Most people own one slice of growth. On Forbes I ran the entire loop — listen, ship, amplify, measure — and connected it back to revenue.”
Forbes had a premium brand and loyal readers, but the classic publisher problem: audience ≠ recurring revenue. Editorial run on instinct, AI talked about but not shipped, no single dashboard to steer by. Four disconnected problems most orgs hand to four different people. I ran them as one loop.
Surveys as a repeatable instrument, not a one-off: an Insider Lab on signature formats, product tests before scaling, sub-1-minute team pulses and event follow-ups. Method: MaxDiff + A/B + format analysis — shipped as a printed reader map, “read less, but better.”
Proves reader data → a roadmap that ships, tied to retention & ARPU.
From insight through idea to prototype, fast and valid. Moments turns Forbes articles into swipeable, Instagram-style stories on the homepage. Money Mastermind is an AI money assistant grounded in Forbes content and data — expertise as a personal utility.
Proves insight → shipped products readers actually use.
AI assistants in production, internally. Article Checker scores every article against the editorial playbook before it ships. Claude chief of stUff triages the inbox, prioritises email, drafts replies, researches the market and tracks invoices.
Proves AI in production, internally, where it pays.
The decision layer: retention, cross-sell, up-sell, CAC — and channel profitability. 23 initiatives ranked on one Impact × Feasibility matrix, sized by revenue potential, so Quick Wins, Strategic Bets, Fill-ins and Time Sinks separate themselves. Nothing ships on a hunch.
Proves every initiative lands in a number leadership can act on.
Growth isn't a survey, an AI feature or a dashboard. It's the loop — and value leaks in the gaps between them. I run the whole loop as one operating system.
TelcoAutomotiveBankingTelcoPremium automotiveTelco / SMBHealth insuranceTelco / ProductBankingTourism & hospitalityYour success could be highlighted here soon.
9 questions, 2 minutes. See where customer value is leaking — and how you benchmark against companies that connect CX, data and AI to the P&L.
Pick the starting point that fits — each one opens a short brief so we can talk.
In the AI era, frameworks are cheap. My edge is knowing which customer problem actually matters, what pattern it belongs to, what to test first, and how to prove business value.
Proprietary methods for connecting CX, customer insight, AI use cases and business KPIs — value-leakage mapping, customer journey activation, CX monetization sprints and impact × feasibility prioritisation. Some of it is productized into tools you can use directly:
A growing library of customer research outputs, benchmark patterns, retention signals, survey designs, journey maps, dashboards and pilot results from media, telco, banking, automotive and service businesses.
Experience across subscription media, telco, banking, insurance, automotive, SMB and digital services surfaces repeating patterns: weak onboarding, silent churn, low digital adoption, poor close-the-loop, unclear AI ROI and dashboard noise.
You don't get junior consulting delivery dressed up as transformation. You get senior judgement from someone who has led corporate growth, built products, advised executives and translated between board-level priorities and expert-level execution.
The work is designed around measurable business outcomes, not slide production. Every sprint defines success in retention, qualified leads, adoption, lower service load, faster decisions or clearer investment priorities — and remuneration tied to revenue acceleration is welcome, so the fee moves with the result.
Peter Kmoško
Monetize.CX founder · Forbes AI leader · Microsoft alumni · CX Awards judge (5yr) · Award-winning podcast host · First CCXP in CE
25+ years in business and 10+ years consulting — through downturns, booms and the AI shift — I've helped leading brands turn AI, data and human-centred design into measurable growth: better retention, lower cost-to-serve, higher lifetime value. Most consultants own one slice and hand you off at the seams. I run the entire loop and connect it back to the P&L. That's the difference between a deck and a number.
Founder of Amos.kids and Amos.finance; co-founder of ARTNet, NovaStory, Behavera, Runology and Landlord.AI; startup mentor at Perry Talents. I build and ship AI products, not advise from the sideline.
13 years at Microsoft Europe (CMO, CX Director, Windows Division Director). I know how growth moves inside a large org, and how to get buy-in.
Monetize.CX: 30+ engagements for Microsoft, Exponea, O2, Yettel, ČSOB, VÚB, Forbes, Genesis, Renault, Dôvera. CCXP-certified, International CX Awards judge since 2018, host of Generation.CX and CX Myth-Busting.
My work moves four numbers — Customer Lifetime Value ↑ · Retention ↑ · Cost-to-Serve ↓ · Customer Effort ↓ always with clear ROI.
Listen to CX myth-busting for leaders — award-winning podcast“You work with me directly — a senior operator with skin in the game. Real results shipped inside real companies, not secondhand theory from books, YouTube and AI-generated decks.”
As featured in ForbesForbes ran Peter Kmoško’s cover-feature strategy piece, “All customers aren’t equal — nor equally important” — on segmenting by customer value, cutting churn and monetizing loyalty. The same operating logic behind every engagement, in print for a national business audience.
Research → product → AI → P&L. The same operating system, pointed at your goals.
Monetize.CX — Growth through Customer Experience & pragmatic AI.