Most CX, data and AI work dies on a roadmap slide. I run the entire growth loop — research → product → AI → P&L — and connect it back to revenue. You work with me directly: a senior operator with skin in the game, not a junior team behind a deck.
Free scorecard. See where you're leaking value and how you benchmark — before we ever talk.
Or book a free cx leak reviewTrusted by teams at
Churn creeps up; discounting erodes margin.
Apps shipped, but adoption stalls and customers still call.
Dashboards and NPS everywhere; leadership still debates impact.
Experiments everywhere, no clear line from AI activity to customer value.
Teams know the fixes but can't secure buy-in.
Recognise one? It's costing you money right now.
Find out how much in two minutes.
I've judged the International CX Awards since 2018 and seen hundreds of programs. The uncomfortable pattern: most CX work is performance. Dashboards nobody acts on. NPS reported to three decimals and connected to nothing. AI “experiments everywhere,” with no line to customer value. Beautiful decks, applause, no movement in the numbers. It photographs well. It doesn't show up on the P&L.
The CX that pays looks different. It starts from where value actually leaks — churn, cost-to-serve, dead adoption, unmonetised data. It prioritises by impact, ships pilots, measures honestly, and scales what moves money. That's the only kind I do.
Three questions worth sitting with:
If those are uncomfortable — that's the leak.
Latest work · Forbes · 3 markets“Most people own one slice of growth. On Forbes I ran the entire loop — and connected it back to revenue.”
Forbes had a premium brand and loyal readers, but the classic publisher problem: audience ≠ recurring revenue. Soft paywall, editorial run on instinct, AI talked about but not shipped, no single dashboard to steer by. Four disconnected problems most orgs hand to four different people.
Live growth dashboard as one source of truth, new digital & print formats tested on a timeline, mock-up-driven price testing before committing, onboarding with benefit locker + cohort analysis.
Proves audience → recurring revenue, plus the system to run it.
MaxDiff + A/B + format analysis drove the editorial reset. Shipped as a printed “reader map”: read less, but better.
Proves reader data → a roadmap that ships, tied to retention & ARPU.
AI in production, where it pays.
Proves AI in production, where it pays.
23 initiatives ranked on one Impact × Feasibility matrix, sized by revenue potential — Quick Wins, Strategic Bets and Time Sinks separate themselves. Brought needs coverage from a 500%+ capacity ask down to a manageable 140%.
Proves every initiative lands in a number leadership can act on.
Growth isn't a paywall, a survey, an AI feature or a dashboard. It's the loop — and value leaks in the gaps between them. I run the whole loop as one operating system.
TelcoAutomotiveBankingTelcoPremium automotiveTelco / SMBHealth insuranceTelco / ProductBankingTourism & hospitalityYour success could be highlighted here soon.
9 questions, 2 minutes. See where customer value is leaking — and how you benchmark against companies that connect CX, data and AI to the P&L.
Pick the starting point that fits — each one opens a short brief so we can talk.
Diagnose the leak, prioritise by impact × feasibility, ship pilots, measure honestly, scale what moves money.
Peter Kmoško
Monetize.CX founder · Forbes AI leader · Microsoft alumni · CX Awards judge (5yr) · Award-winning podcast host · First CCXP in CE
For over a decade I've helped leading brands turn AI, data and human-centred design into measurable growth — better retention, lower cost-to-serve, higher lifetime value. Most consultants own one slice and hand you off at the seams. I run the entire loop and connect it back to the P&L. That's the difference between a deck and a number.
Founder of Amos.kids and Amos.finance; co-founder of ARTNet, NovaStory, Behavera, Runology and Landlord.AI; startup mentor at Perry Talents. I build and ship AI products, not advise from the sideline.
13 years at Microsoft Europe (CMO, CX Director, Windows Division Director). I know how growth moves inside a large org, and how to get buy-in.
Monetize.CX: 30+ engagements for Microsoft, Exponea, O2, Yettel, ČSOB, VÚB, Forbes, Genesis, Renault, Dôvera. CCXP-certified, International CX Awards judge since 2018, host of Generation.CX and CX Myth-Busting.
My work moves four numbers — Customer Lifetime Value ↑ · Retention ↑ · Cost-to-Serve ↓ · Customer Effort ↓ always with clear ROI.
Listen to CX myth-busting for leaders — award-winning podcast“You work with me directly — a senior operator with skin in the game. Real results shipped inside real companies, not secondhand theory from books, YouTube and AI-generated decks.”
As featured in ForbesForbes ran Peter Kmoško’s cover-feature strategy piece, “All customers aren’t equal — nor equally important” — on segmenting by customer value, cutting churn and monetizing loyalty. The same operating logic behind every engagement, in print for a national business audience.
Research → product → AI → P&L. The same operating system, pointed at your goals.
Monetize.CX — Growth through Customer Experience & pragmatic AI.