We are the customer value experts.
Independent specialists for analyses and following activities that aim to decrease customer churn through value. For B2C and B2B companies of various industries.
You probably heard the hard facts:
If you can improve your customer retention by 5%, you can increase your profitability by up to 95% (Bain).
80% of you future revenue comes from 20% of your current customers.
Repeat customers spend 67% more money than your first-time customers (Bain).
New customers cost 20-40% more to gain than old customers are to retain (Harvard Business School).
70% of repeat customers are willing to consider future products that you produce (Bain).
Calculate the benefit of improved loyalty for your company:
Still, 70+% of established companies focus 70+% of their efforts and investments on the new customer. And thus churn is the "margin eater" of most of the companies.
Through #ReStart> framework we help companies restart their loyalty. And thus value.
Step 1: Customer audit. Analysis of your current customer base through multiple new and unique views. Key indicators: CES, NPS, churn, CLV and others.
Step 2: Unique customer segmentation. Better understanding and knowledge about the key customer and delivering important hypotheses how to proceed. By destiling the value.
We´ve worked for.
Your brand can be here too.
My name is Peter Kmoško and I am the only Czech-Slovak Certified Customer Experience Professional (CCXP). I´ve founded Monetize CX / Top Loyalty Team 3 ago, after 17 years spent on hundreds of projects in a range of companies. They ranged from small companies and start-ups (ArtNet, Behavera), scale-ups (Exponea), through midsized companies (Tatry Mountain Resorts, Forbes), to large corporations (Microsoft, O2CZ and O2 SK), primarily dealing with their customer experience and loyalty improvements. I am an International CX Awards judge, podcaster, blogger. I believe in customer focus and that improved loyalty can be the driver of further company growth.
On the analytical part of the projects, I cooperate with Radovan Oprendek. He has multiyear experience of leading the retention team and efforts of O2 CZ and now helps Footshop to grow also on loyalty. Radovan likes to analyze business ideas and develop them into particular business initiatives. He is constantly looking the ways by understanding the fundamental principles and data inputs.
What the leaders say about me.
Key feedback of concrete company professionals about cooperation in Customer Experience, Strategic Marketing, and Digital Transformation.
Questions? Ready to improve your loyalty? Reach out to us.
We offer 30 min online conversation on how we can help you:
+421 908 701 838